UEFA Reveals Teddy Bear Mascot For EURO 2024

With less than a year to go to Euro 2024, UEFA have unveiled their mascot for the tournament.  

Following in the illustrious oversized footsteps of the likes of Berni, Goaliath, Rabbit and Kinas is a bear, a historic first for the competition.

The mascot pays homage to the enduring appeal of the humble teddy bear, said to have originated in Germany in the early 20th century.

The ursine mascot is introduced to Germany fans late Tuesday at the Arena AufSchalke, where the finals hosts face Colombia in a friendly.

But its surprise debut came on Tuesday morning at a primary school elsewhere in Gelsenkirchen, highlighting an ambition to inspire children across Europe to get active and encouraging their love of football and its values.

The mascot will start its #MakeMoves journey in schools across Europe, challenging pupils to use their own physical activity to spark the mascot into life and make it move.

Also, children will be able to create their own special skills and celebrations and have them transformed into mascot animations for the tournament using cutting-edge motion capture technology.

And in two weeks it will also have a name, as voted for by children in UEFA’s Football in Schools programme and online, on UEFA.com.

With 24 team, hosted by 10 cities, Germany will host the tournament which is scheduled to kick off in Munich from June 14 before ending in Berlin on July 14 2024.

Italy are the defending champions, having won the 2020 tournament after beating England in the final.

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